One United Bank—the first Black internet bank and largest Black owned bank in the country, along with rapper Killer Mike—are encouraging the African American community to #BankBlack.
Exclaim PR Group Publicist, Tiffany Lusan and Rapper Ace Hood on Saturday, July 30, 2016 at One United Bank’s #BankBlackMiami event.
The collaborative grassroots effort invited Miami to join the movement Saturday, July 30 at the banks Liberty City branch in Miami, Florida.
One United Bank President Teri Williams told CBS News, “It’s part of the #BlackLivesMatter movement. We’ve gone from opening about 50 accounts a day to opening 1000 a day.
One United and Killer Mike made tremendous use of the internet and social media to promote the positive economic message and host a successful event. Three simple steps turned this grassroots campaign into a viral take over in Miami.
- Landing page
- One United Bank created an easy to find landing page for the event. On the page visitors can jumpstart the bank account application process.
- Social media call to action
- The website reads in all caps “GET INVOLVED,” above three simple instructions, including posting the flyer on twitter, Instagram and/or facebook and using the hashtag #BankBlackMiami.
- #BankBlack is a part of the bigger African-
American empowerment movement –#BlackLivesMatter.
- #BankBlack Miami was a collaborative effort, including Killer Mike and Hot 105.
The grassroots internet campaign event was effective. Florida rappers Ace Hood, Brianna Perry and radio personality Felisha Monet applauded as Killer Mike dropped knowledge on attendees. Most important, One United Bank opened a slew of new accounts.