Social media influencers can be extremely helpful in boosting your company’s online presence. Incorporating social media influencers into your public relations strategies can increase engagement and encourage relationship building with your customers.
Have you heard of DJ Khaled? Of course you have. As if he wasn’t successful enough making hit records with Chris Brown, Drake, Lil Wayne and Rick Ross‑Khaled has added social media influencer to his resume. Surprisingly, he is as talented a music producer as he is an influencer-making him a Public Relations (PR) and Marketing dream. In recent months he has been the face of campaigns for companies like T Mobile and Apple Music.
How did Khaled become the guy to watch and quote? Whether he knows it or not the Miami producer put together a strategic social media campaign. His use of the right platform, real people, catchy tag lines and a glimpse into the lifestyle of the rich and famous, made for an entertaining campaign.
The most important factor in an effective social media campaign is choosing the right platform. Ask yourself “what is the goal of my business’ campaign?” If the answer is driving more people to my website-consider choosing a medium other than Instagram. Instagram is a popular platform and can reach impressive numbers, but its inability to link inside a post will not return the results you are looking for.
Khaled’s platform of choice is Snapchat. It’s fresh and appeals to a young audience. ConScore, an audience research company says that 71 percent of Snapchat’s American users fall in the 18-34 range. The research further concludes that 45 percent of Snapchat’s users are 18 to 24 years old. This research does not include the audience under18 years of age.
A reoccurring theme in Khaled’s “story” is Fan Luv-a showcase of the pandemonium the celebrity creates when spotted by his fans in public. At the press of a button an epic snap of hundreds of teens and young adults chanting “Fan Luv” shows companies the power of Khaled’s influence.
Tag Line King
While you and I may post a snap of a delicious meal before we indulge, Khaled walks Snappers through his Miami mansion on a journey to his kitchen where his personal chef awaits. He introduces Chef Dee Hodges before saying “Let’s See,” queuing her to run down the menu each and every morning.
The influencer’s repetition and consistency forced us to love other quotable tag lines like “Bless Up”, “Ride with Me” and genius cliff hangers like “Soon Come.”
PR and Marketing is the strategic use of repetition. Experts in the field know that the use of repetition can create brand awareness and long-term recognition and relatability with your customers.
Both PR and Marketing professionals package clear and coherent statements detailing what you do and why it matters and distribute the same key points to a number of different publications. A social media influencer can do the same for you and your brand. Using the same key messaging they can tell their audience all about your brand. Delivered to the right audience, the results are explosive.