Still not convinced a blog or the internet can increase sales for your business? You’re not alone. Many companies struggle with the concept of incorporating social media and the web as marketing and PR strategies.
At Exclaim PR Group, we believe the internet is a valuable avenue for marketing and relating to a number of underserved consumers. Recent studies show that people are less likely to congregate around a TV or listen to the radio—once popular avenues for marketing and advertising. Today, your consumer is behind a computer or iPhone screen—searching the web for specialty products and fresh new ideas. You should connect with them before your competitor makes them a loyal customer.
Engage them with original and quality content. After all, you have a great resource—you. You are an expert at what you do!
Netflix, a global provider of streaming films and television series exemplifies creating original, quality content. With competitors like Hulu and Amazon entering the scene, the price of Hollywood films and television shows increased dramatically. Netflix— who once owned the streaming space found their potential subscribers overwhelmed with streaming options all carrying similar content.
The streaming giant got strategic with their use of the internet. At the start of 2014, Netflix housed 6,494 movies and 1,609 TV shows in its U.S. catalog. Currently, the Netflix selection is down 33 percent, removing one third of its content. To set its self apart from the competition and carry something the competitor cannot—Netflix tapped into a new market. The streaming service now owns a library of Netflix Originals—including popular series like “House of Cards” and “Orange is the New Black.”
Target a new audience. Shake up your inventory. Give your business plan a make-over. Change the way you communicate with your audience. For more information on how the internet can improve your business contact Exclaim PR Group at info@LetsExclaim.com or visit www.LetsExclaim.com.